3 Reasons to Use End-to-End Testing in Your Content Marketing Strategy

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End-to-end testing is a term usually reserved for the product team. Put simply, such testing ensures the product will complete the tasks it is intended to in real life conditions from beginning to end. Interestingly, end-to-end testing is a proven content marketing strategy as well. From The Wirecutter’s in-depth gadget reviews to Michelle Phan’s face care and makeup tutorials, they’ve turned their end-to-end product experience into content. So why do they work? Let’s go over three concrete examples that show how different companies execute end-to-end testing in their content marketing. 1. Gain consumer trust to convert users End-to-end testing can…

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