50 summer subject lines + 3 tips for sunny copywriting

Memorial Day barbecues have been lit, and summer is officially upon us. As temperatures rise and people are spending more time grilling and soaking up the sun outdoors, how can you capture their attention with your email subject lines?

While there’s a lot on your seasonal to-do list – rooftop parties, trips to the beach and picnics in the park among them – your email subject lines could use a little summer lovin’ too. To provide inspiration, we’ve put together a list of 50 sunshiny and seasonal subject lines. Plus, we’ve got three bonus tips to help you create your own fun-in-the-sun subject lines.

Remember, a subject line is just as important as the email itself because it’s the first thing people see in their inbox. Use these sizzlin’ subject line ideas to get your emails the attention they deserve.

50 summer subject lines

  1. Entertain the idea of a perfect summer weekend | Crate and Barrel
  2. 4 reasons to eat what you want this 4th of July | Methodology
  3. Meet your summer loves | LOFT
  4. Summer Berry Desserts in Red, White, and Blue | Fine Cooking
  5. Spend summer in Hawaii | Hawaiian Airlines
  6. See your summer donation in action | Make-A-Wish
  7. When it heat waves, we flash sale 🔥 🔥  | uforia studios
  8. Summer Yoga Special! | Moksha Life Center
  9. Vitamin Sea | Athleta
  10. Summer clearance: up to 40% off everything you need for a great season | NORDSTROM
  11. Happy 4th! Sizzling deals from $ 2, $ 4, $ 6 & $ 8 + take 60% off all swim today | Old Navy
  12. Summer savings: Prime Day countdown deals | Amazon
  13. The summer drink of my dreams | Tori Ritchie
  14. Save $ 100 during our Beach Sale* | America Airlines
  15. Energy Advisor: Ready to reduce summer energy costs? | PG&E
  16. Have Your Best 4th Yet | Greatist
  17. All-summer-long outfits + Sale’s on Sale | Anthropologie 
  18. #Summerbeats Giveaway 🎼🎤 | eatsa
  19. 6 ways to protect your skin this summer | Coppertone
  20. Rise And Shine, It’s Beach Time | Yelp
  21. Feel the sunshine with 50% off summer styles + Free shipping | H&M
  22. 15 Recipes for the Perfect Cookout This Weekend | Panna
  23. Swimwear to Make a Splash | Barneys New York
  24. Happy Solstice! Organic Melon, Splash Pluots & Lemon Cucumbers | Good Eggs
  25. Big Summer Savings – Extra 20% Off Siteview | LivingSocial
  26. For ALL your summer plans | Banana Republic
  27. Man, I LOVE a good glass of Chard 😍  It’s like sunshine in a bottle! | Underground Cellars
  28. Keep It Bright ‘n Tight | Barry’s Bootcamp
  29. $ 29.99 & up dresses are on. The BBQ can wait. | Rue La La
  30. Spring into Summer – 24 hr Flash Sale! | Wheel House
  31. Daily Skimm: Red, white, and winning | theSkimm
  32. The temperature is ↑ but prices are ↓! | IKEA
  33. $ 0.49 Organic Corn – Order for Memorial Day! 🌽 | GrubMarket
  34. Get your summer faves ASAP | Gap
  35. Red, White and Blue Foods for the Fourth of July | Food & Wine
  36. This is the hottest fitness fashion right now | Well+Good
  37. Happy Birthday, America! | Express
  38. Vitamins and Your Health – My Health Online Newsletter: Water Safety | Palo Alto Medical Foundation
  39. 20% off splash-making swimwear ends tomorrow! | Victoria’s Secret
  40. Vacation is calling… | Zappos
  41. #LoveMovesUs 🌈  | Uber
  42. Proud To Be An American | Under Armour
  43. Hurry, TDM Summer Special Expires TONIGHT | Summer Schedule Changes | The Dailey Method
  44. Get the scoop: James Beard Winners, Best Outdoor Dining and more! | OpenTable
  45. Your dog needs a beach body too | AtoZPetGroomers
  46. Red, white, and you | Fabletics
  47. Bikinis and Tear-Away Trunks… | Chubbies
  48. Seeing Sunshine in $ 20 Bralette Tops | aerie
  49. Ahhhh…Indian Summer | Flora Grubb 
  50. You’re invited: The Summer 10 Day Health Challenge next week! | The Pad Studios

Three tips to help you add a dose of sunshine to your next subject line

1. Draw attention with summer words and phrases

How are you celebrating summer at your business? Let it shine through in your email subject lines, but remember to keep it short and attention-grabbing. Use common summer words and references like these suggestions:

  • Celebrate summer with a heat wave sale
  • Provide solutions to summer problems like mosquitoes and sunburn
  • Make a list of lawn maintenance tips or suggestions for a fun family grill out
  • Talk about summer must-haves, summer safety or summer places
  • Use summer words and phrases like fun in the sun, beat the heat, high temps and dog days of summer

Where appropriate you can also consider using seasonal emojis – but be sure to test their performance and deliverability!

2. Promote a summer sale

An easy way to tie your email to summer is to promote a seasonal sale. Craft an exciting line that encourages customers to open the email immediately. Tell them exactly what they’ll see when they open it. For example, “Don’t miss out on the big summer sale — Promo codes inside,” or “Save 40% on all summer merchandise.” You could also tie your sale to a summer holiday, from Memorial Day to the 4th of July to Labor Day.

3. Create a calendar of local events

People will look forward to your emails if they know they’re getting more than just an in-your-face promotion. Everyone wants to know about the hottest and most popular summer events, so add a calendar of local events to your emails. Give your customers something to get excited about, from local fireworks to the best farmers markets around town.

Don’t let all that hard work on your email marketing campaigns go to waste. Use these tips to keep your open rates up and your business growing all summer long.

Spend less time reaching more customers

Try VerticalResponse today

(It’s free!)

Editor’s Note: This blog post was originally published in June 2015 and has been revamped and updated for accuracy and relevance.

© 2017, Contributing Author. All rights reserved.

The post 50 summer subject lines + 3 tips for sunny copywriting appeared first on Vertical Response Blog.


Vertical Response Blog

Show Comments

Comments are closed.