Category Archives: Social

Autumn emails: Harvesting the best themes for the season

Unless you run a pumpkin farm, autumn sometimes brings a dip in business along with the drop in temperature. Many consumers take a spending breather after the expenses of summer vacations and back-to-school season, and before the traditional holiday shopping extravaganza begins.

The good news is that many of your competitors will likely take a bit of a marketing break, too. They’ll reserve their creativity, zest and drive for the upcoming holiday season. That means you’ll have less competition to catch consumers’ interest with your standout autumn marketing tactics!

Here are 10 clever autumnal email marketing themes, topics and tips to help your small business reap the lion’s share of the harvest this fall:

  1. Create and promote your own pre-holidays holiday. Halloween, Thanksgiving, Christmas, Hanukkah and Kwanzaa will soon grab all the attention. Before the traditional holiday frenzy hits, cook up your own promotional holiday. For example, a florist or nursery could stage a “First Mums of the Season” event. Clothing stores could sponsor a winter clothing sale and dub it “Sweater Weather Week.” Have a hardware store? Present a “Before the First Snowflake Falls” sale on must-have items like shovels and driveway salt. Promote your special events with great email subject lines.
  2. Invite customers to “rake in” the savings with a contest. Autumn leaves look lovely on trees — not so much on your lawn and driveway. People are going to be out there raking away, so why not invite them to rake in the savings, too? Send out an email announcing a contest in which participants enter by submitting a photo of themselves raking leaves. Offer prizes for categories like the prettiest, funniest and hardest working. Sweeten the deal by offering an email coupon for a discount or freebie to everyone who enters.
  3. Personalize Thanksgiving with a personal thanks. Thanksgiving seems to straddle the border between fall and winter, but whatever season you assign it to, it’s a great time to show your customers you appreciate their business. The week before Thanksgiving (because people are distracted the actual week of Thanksgiving), send out personalized thank you emails. If possible, go beyond simply inserting the customer’s name in your subject line and greeting. For important customers, it would be worth it to specifically mention something you’re grateful for — “Your purchase of 500 cases of premium widgets helped make our summer great, and we’re thankful for your business!” Or, try segmenting your email marketing list based on spending patterns and send customers emails with discount codes or coupons relevant to their purchasing habits.
  4. Ask customers to help you celebrate your small self! Small Business Saturday falls on Nov. 25 this year, celebrating the contributions small businesses like yours make to the national economy and local communities. Observe the day with a sale and ask customers to stop in and say hello. Send an email encouraging them to like the Small Business Saturday Facebook page.
  5. Stage a fall premiere costume contest. TV devotees find fall an exciting time, as many of their favorite shows return for new seasons, and new programs join network lineups. Use email to announce a costume contest, and invite customers to dress up as characters from their favorite fall shows. Set up a portal on your website where participants can submit photos of themselves in costumes and site visitors can vote on the best one.
  6. Get involved in politics — safely! Taking a stand in politics can be risky business, but promoting greater participation in the democratic process can be a win for your small company. It’s as simple as sending out an email before Election Day letting people know that anyone who comes into your store that day wearing an “I voted” sticker will receive a gift. It could be a small token with your business name on it, such as a stress ball, or a coupon for savings on a future purchase.
  7. Help out with “how-to’s.” Autumn brings a lot of questions for people. What’s the best type of backpack for my kindergartener? How do I know how much turkey I’ll need for my Thanksgiving dinner party? What’s the safest way to shovel snow and not hurt my back? How do I winterize my house, boat or car? Depending on your type of business, chances are you can help answer some of those questions. Send out informational emails with “how-to” explanations for topics that relate to your business. For example, a restaurant could offer advice on how to roast (and reheat) the perfect turkey. A spirits seller could offer advice on how to pair wine perfectly with favorite holiday foods. A pest-control company could provide information on keeping mice and other critters out of your home during cold weather.
  8. Promote “You’re Welcome Day.” Practically everyone will have a Black Friday promotion (you probably will, too), but you can also roll out something different by celebrating “You’re Welcome Day,” which is observed nationally the day after Thanksgiving. After everyone has said “thanks,” it seems only polite to respond: “You’re welcome.” Use email to announce the warm welcome you’ll give Black Friday shoppers — in the form of discounts, coupons, free in-store refreshments, giveaways and more.
  9. Score with a football-related promo. Fall is the season that marks the return of football — both live-action and fantasy. You can do your own version of a fantasy football league by adorning emails, your Facebook page or your blog with a link that takes users to a webpage where they can enter their email addresses, pick their favorite teams and make score predictions. In addition to the pride of competition, sweeten the deal by offering rewards for customers who make accurate predictions.
  10. Tease readers with what’s ahead. To quote Game of Thrones, “Winter is coming.” Smart small business owners plan their holiday promotions well in advance. Why not send out an email that teases customers with tidbits of information about upcoming sales, promotions, events and celebrations? It’s a way to build excitement among your customer base for the holiday season!

Autumn promotions can be just as hot for business as spring and summer email marketing efforts. All you need is some creativity and a great email list.

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Editor’s note: This post was originally published in September 2016 and has been updated for accuracy and relevance.

© 2017, Contributing Author. All rights reserved.

The post Autumn emails: Harvesting the best themes for the season appeared first on Vertical Response Blog.


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Create CTAs readers can’t resist

Editor’s note: For this blog post, we asked Reid Yoshimoto, one of our email marketing experts, to weigh in on the best way to create compelling call to action (CTA) buttons for your email campaigns. Here’s what he had to say:

As a marketer, I’m always looking for ways to get our customers more engaged. As a result, I’m always testing. I test subject lines to see what increases open rates, I test email templates to discover what increases click-through rates, and I test call to action buttons to see what gets people to click on them.

Testing your CTAs isn’t difficult. Just put some thought into it first. What is it you want to test? What results do you want to see, and what do you want to do with the data? I’ve always put together a simple test matrix for any sort of A/B testing that I do, so it’s easy for me to track what I tested and what the result was. You can put together a quick and easy test matrix with a spreadsheet, naming your columns Date, Goal, Test Detail and Results. And remember, with any test, it’s important to change only one element at a time and keep everything else constant, so you don’t skew your results. Here’s a test matrix I used recently:

CTA_testing_-_blog_08-22-2017_-_Google_Docs

If you plan on running a CTA test, here are three simple variables to try:

1. Color

Blue or red? Green or yellow? Something else? I’ve used a variety of colors with emails campaigns we’ve created for our subscribers. Both red and blue have been effective in our campaigns. Pick colors that make the CTA the dominant element of the email, which will grab the reader’s attention. Text color is equally important — darker backgrounds require lighter text to make them stand out, and vice versa.

2. Text

Take a look at the content of your email. Is it a promotion? Lines such as BUY NOW or SAVE TODAY or even ADD TO CART encourage a customer to complete an order or take advantage of your offer. Is the email about educating your customer? Text such as LEARN MORE or READ MORE invites them to get information about your product in one easy click. Here are some text variations that we’ve tested:

3. Placement

Top or bottom? How many buttons should you put? Test, test and test again. Place a button at the bottom of one email, and place another button at the center of a different email. Remember your readers use a variety of devices to view your emails, so the seemingly obvious placement may not always be your winner. If you have two buttons in any given email, then try using color as your variable: one email with blue buttons, for instance, and one email with red buttons. Keep your test simple and, again, be sure to only test one variable each time. If you have too many variables in one test, then your results won’t be conclusive.

Set goals and ask yourself what you want to learn from conducting a CTA button test. Color can dominate an email, text makes an action clear and placement gives you a sense of where your customers’ eyes are. All the results you reap give you additional insights into your contact list and tell you how to ultimately encourage your customers to take action. Start testing today.

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© 2017, Reid Yoshimoto. All rights reserved.

The post Create CTAs readers can’t resist appeared first on Vertical Response Blog.


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The 4 elements every event landing page needs

From product launch parties to community meetups, from holiday celebrations to webinars — events are an excellent way to build relationships with your customers. But before you can build those relationships, you must first reach your customers. Event marketing online is the key to engaging your audience and generating awareness. While most business owners lean heavily on email marketing and social media to spread the word, your digital promotion and marketing efforts can be amplified with landing pages. 

A landing page is a targeted web page that is designed to prompt visitors to take a specific action. We’ve written a lot about how they can be used to collect leads, build your email list and generate revenue, but they’re especially useful when it’s time to encourage customers to participate in an event. To help you create a page that has the greatest impact, we’ve put together a quick guide. Before you publish your landing page, make sure to follow these four tips.

Don’t underestimate the power of design

It’s no secret that consumers prefer to engage with beautifully designed content. So spend some time thinking about the look and feel of your landing page.

All images should be high in quality and complement your messaging. Your layout should be uncluttered and easy to navigate.

The Wildlife Conservation Network created a very simple but striking landing page to promote their annual conference and an upcoming talk by Jane Goodall. The image is striking and high quality, and it aligns with the message. It also demonstrates that the design need not be elaborate to be effective.  

To really make your page pop and resonate with visitors, consider using a color scheme that thematically matches the occasion you’re promoting. Are you throwing an in-store anniversary celebration? Then vibrant, multi-colored graphics would capture the spirit of the event. Hosting a company webinar? Use your brand colors and logo.

Your landing page will set your readers’ expectations for the event. As the copy explicitly communicates the “what,” “where” and “why” of the occasion, the design establishes the tone. So if you want to entice your audience and get them excited about what’s to come, make sure that your landing page is visually appealing.

Limit your focus

As you’re building your landing page, you may be tempted to include background information or news about your company that isn’t directly related to the event. But it’s important to remember that landing pages are an effective tool because they have a specific objective. While your business’s website provides visitors with a comprehensive understanding of your organization and serves multiple purposes, a landing page is designed to tightly focus your audience’s attention on a particular goal, such as encouraging them to RSVP to your event.     

Do not include irrelevant links or content that distracts visitors from taking the desired action, like filling out that RSVP form. You maximize the impact of your page if you stay on topic, presenting readers with the most pertinent details, such as the time of the event, the date, the location, the schedule or performers list, an explanation of the occasion and anything else that might encourage them to attend. 

Have a clear call to action

Once your audience lands on this event page, what do you want them to do? Would you like them to register for the event? Buy tickets? Sign up to your email list to get notifications? Before you design your page, develop a clear goal. Once you figure that out, it’s critical that your messaging be direct and easy to understand. In this example from Urban Outfitters, the prominent RSVP call to action at the top of the page makes it obvious what the reader is supposed to do.

Let your audience know how they’ll benefit

Convey the value you’re offering by using copy that’s plain and concise. In just a few words, the above example from Urban Outfitters does a good job of showing how attendees will benefit from the event. Not only will they get to learn something at this workshop, but they’ll also receive a discount on merchandise and complimentary snacks. Of course, it isn’t necessary to offer monetary compensation or free food. The value that the event provides could simply be the speaker at the venue. But whatever that benefit is, if you’re direct about it, your message will have more impact.  

It takes a lot of effort to organize and launch an event. But you can make the promotion process easier with a well-designed landing page. VerticalResponse’s Landing Page creator makes it a snap to build and publish these vital marketing tools, often within minutes. If you follow the guidelines above and focus on incorporating the essential details into your VerticalResponse Landing Page, you’ll generate awareness and leads – and set the stage for a successful event. 

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© 2017, Amber Humphrey. All rights reserved.

The post The 4 elements every event landing page needs appeared first on Vertical Response Blog.


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Smart list management for savvy retailers

As a retailer, you likely know it can be difficult to rise above the clutter in people’s inboxes. From ultra-specialized boutiques to massive retail chains, it seems every business tries to attract buyers’ attention nearly daily. But that doesn’t mean you have to get lost in the pack. With some careful list segmentation, you can improve your emails’ performance. Segmentation makes your emails more relevant to your readers and their needs, elevating the likelihood those readers will open a campaign and click where you want them to. Segmentation beats the one-size-fits-all approach nearly every time.

Here are a few tips for retailers looking to make segmentation work for them.

1. Segment by in-store versus online customers

Do you have one group of customers that, without fail, shows up in person to purchase your goods or services? Maybe you have another group of customers that exclusively makes purchases online, or simply calls up your business when they need something. Separating these two sets of customers into different segments helps you send email campaigns that resonate more closely with their needs and desires. Offer in-store demos, event invitations or in-store coupons to the in-store group, for instance. Then send information on new products that can be shipped, or offer online-only (or phone-only) coupons, to the customers who prefer to do all their shopping from home. 

2. Segment by purchase history

If you carry popular products that many customers have bought, segment those buyers into their own list. Send them tips for getting the most use out of their purchases, answers to frequently asked questions about the products, or information on add-on products and services that may complement the initial purchase.

3. Segment by shopping cart status

If you offer online shopping, you no doubt have encountered abandoned shopping carts on your website – that is, customers who place items in their cart and then leave your website without completing the purchase. Segmentation can help you salvage these potentially lost sales by allowing you to send a targeted email to shoppers who have abandoned their carts. With this kind of segmentation, you can remind those consumers they didn’t complete the transaction, offer additional information that may spur them to click the “purchase” button or even give a small discount as an enticement.

4. Segment by geography

If you have more than one location for your business, surely you’ve noticed that customers who shop one outpost are not identical to customers who shop your other store(s). You may need to carry slightly different inventory, offer different in-store events or alter your marketing tactics. Your store located near a school, for instance, may have a very different clientele from your store located near a retirement community. If you’re primarily an online business, your customers may be even more far-flung. Different communities, different states, even different countries may have varying interests and buying habits. Segment your contact lists by location to more readily send emails relevant to each group of readers. 

5. Segment by demographic data

Geography isn’t the only demographic information that helps segment your contact lists. If you know the gender, birthdays/anniversaries, ages and other information about your contacts, you’re well on your way to bucketing those readers in a number of ways. Men and women have different buying patterns and are interested in different products or services. The same goes for age groups: Customers in their twenties have different interests and buying habits than customers in their fifties. Don’t underestimate the power of knowing a milestone date like a birthday or anniversary, either. Send birthday coupons to everyone celebrating a birthday in a given month, for example, or remind one spouse to buy a gift for the other before an upcoming anniversary.  

These are just a few of the segmentation tactics retailers can take advantage of to make the most of their email marketing. Start segmenting today and watch your emails make a bigger impact.

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© 2017, John Habib. All rights reserved.

The post Smart list management for savvy retailers appeared first on Vertical Response Blog.


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Generate more leads with Shopify and BigCommerce plugins

One of our main goals at VerticalResponse is making email marketing easier and faster. With that in mind, we recently launched a WordPress plugin that embeds a contact form right on your website or landing page, allowing you to easily generate leads and add email subscribers to your contact lists.

Now we’re introducing similar plugins for your BigCommerce and Shopify websites. When you install the applicable plugin on your site, your site visitors’ contact information flows seamlessly to your list in VerticalResponse — which means you no longer have to add subscribers manually.

You don’t need any tech or coding skills to integrate these plugins, and they’re completely free. Additionally, you can make them look and perform exactly the way you want because they’re fully customizable.

Why should you use VerticalResponse’s plugins with your BigCommerce or Shopify site?

Growing subscribers and generating leads are key contributors to business growth. These two plugins make it easy. Here’s how:

  • Grow your subscribers and leads by collecting the information you want: email address, phone, name, birth date, gender, company, title, website, geographic location and more.  
  • Customization is simple, allowing you to change the look and performance of each plugin so it’s an extension of your site and your branding.
  • Place the contact form where you want on your website, or decide what triggers it to appear if you create it as a pop-up.
  • Save time by seamlessly adding new contacts to your VerticalResponse account without having to manually enter them.
  • If you want, automatically send emails to new contacts when they sign up.
  • Finally, get detailed reporting on subscribers who use the form.

How do the contact form plugins work?

Once you download the free plugin from the BigCommerce app store or Shopify app store, start customizing your contact form: 

1. Select the information you want to request from your customers, including name, email address, physical address, phone number and so on. Simply drag and drop the fields you want.

2. Change the appearance of the contact form, or set it to appear as a pop-up. Preview it right in the editor.

3. Link your VerticalResponse account and determine which contact list you want the information to flow to. When visitors enter their information on your website, that will migrate directly into the contact list you selected.

4. If you want, use VerticalResponse’s Email Automation feature to set up an automatic email message to welcome new subscribers.

5. Finally, add the plugin to your website, and you’re all set! (You can always deactivate or reactivate it from the VerticalResponse plugin page.)

We’re always developing new ways to make email marketing even easier. Keep your eyes on this space for new plugin announcements!

Don’t have a VerticalResponse account but still want to take advantage of these plugins? No problem at all — sign up for a free account today.

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Try VerticalResponse today

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© 2017, John Habib. All rights reserved.

The post Generate more leads with Shopify and BigCommerce plugins appeared first on Vertical Response Blog.


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3 tips to wake up nonresponders and boost email open rates

Figuring out what resonates with your readers can be a head-scratcher for even the savviest email marketer. Why does one campaign perform well, while another perfectly good one seems to fall flat? Follow-up emails to your nonresponders may be able to help.

Nonresponders are the people who didn’t read an email the first time around, but that doesn’t mean an email campaign is lost on them. Perhaps the message got buried in their inbox, arrived when they were too busy to open it or simply didn’t appeal to them at first glance. Follow-up emails are great for promotional content like sales, events and fundraisers that have a specific goal or expiration date – whether it’s redeeming a specific coupon, registering for an event or donating to a current fundraising campaign — but they can be used for nearly any type of email campaign. 

Here are three tips to wake up those nonresponders and give your open rates a boost:

1. Segment your list

The first order of business is to segment out subscribers that didn’t open your email the first time around and create a new list of these nonresponders. VerticalResponse automatically does this for Basic and Pro users. Click into an email you’ve already sent, and look for this box to easily and quickly send a Follow-Up Email to those nonresponders, without having to manually segment them first:

Then, there are two quick changes you can make to your original email to try to get more people to open your follow-up:

2. Try a different time of day or day of the week

Determining the best time to schedule your email takes some trial and error. If you sent the first email early in the morning, try sending the nonresponders’ version later in the day. Check your email reporting to see when the majority of your opens and clicks happen to determine when your readers are more likely to open your messages. Additionally, if your first email went out on Monday, try a different day of the week. Don’t be shy about testing on weekends, either. 

3. Tweak your subject line

Aside from timing, the other way to make nonresponders notice your follow-up email is to change the subject line. Fantastic email content does little good if the subject line prevents people from opening the message in the first place. For your follow-up message to nonresponders, try making your subject line emotionally resonant. Or if your campaign has an expiration date, try adding urgency to the subject line with phrases such as “hurry,” “ending soon,” “last chance” and so on.

Using these three tips can help you re-engage nonresponders and get them opening and clicking your emails. That gets you better results.

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Editor’s note: This post was originally published in May 2015 and has been updated for accuracy and relevance.

© 2017, Contributing Author. All rights reserved.

The post 3 tips to wake up nonresponders and boost email open rates appeared first on Vertical Response Blog.


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Email Automation for wedding and event planners

Event planners are multitaskers. From dealing with vendors and booking venues, to responding to the changing needs of clients, there’s a lot to keep tabs on. In an industry where there’s so much to be done and time is at a premium, Email Automation can help.

Rather than manually sending out important marketing emails to your contacts, automated emails allow you to create a single message or series of messages whenever it’s most convenient for you, and then schedule them to be delivered later. Though Email Automation will work for any business, it can be especially helpful for wedding and event planning businesses. Here are four ways that you can introduce automation into your email marketing program:

Welcome emails

Quite possibly the most common type of automated message, a welcome autoresponder is typically delivered immediately after someone signs up for your email list. It introduces your brand and lets new subscribers know what they can expect from your messages. Your greeting should thank new contacts for joining your list and remind them of why they decided to sign up in the first place. Will you offer discounts? Vendor information? Tips on finding the perfect venue? Use the welcome autoresponder to briefly explain the value of your emails and services.

Reengagement campaign

Not everyone who signs up for your email list will end up hiring you — at least not immediately. Don’t let those email addresses gather dust. You can encourage inactive leads to take the next step with an automated series that promotes your services.

Try sending messages that introduce (or reintroduce) your business, offer testimonials from satisfied clients, or link to a case study or landing page that succinctly breaks down the steps in your planning process. If it makes sense for your company, give these prospects an extra nudge by offering a discount or some other premium service. Remember, each email in the sequence should focus on generating interest in your services and getting leads to reach out to you.

Anniversary messages

Referrals and repeat business are the keys to long-term success for any company. So even if former clients don’t currently need your services, it’s well worth your while to continue nurturing the connection you have with them. One great way to maintain top-of-mind awareness is by sending an automated anniversary email. Wedding professionals can set up an email that’s triggered to send one year after the ceremony, congratulating the happy couple. This would also be a great opportunity to encourage a former client to book your services for an anniversary party. General event planners who coordinate annual conferences or celebrations could also set up an email that reminds past clients to book their company for the upcoming year.

Feedback requests

To measure the success of an event and improve your strategy going forward, it’s important to follow up with clients to learn what worked for them and what didn’t. It’s also important to send that feedback request in a timely manner. Email Automation makes it easier to get feedback from clients at a moment when your business and the wonderful experience you created are still fresh in their minds. To get these valuable insights into your performance, create an autoresponder that’s set to deliver no more than a week after your clients’ events. Link to a survey you’ve created, encourage clients to write a review on a site like The Knot, EventWire or Yelp, or send out a call for general feedback.

As an event planner, you understand the importance of organization better than most. Automating emails is a simple way to stay on track as you juggle multiple projects and meet your goals. 

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© 2017, Amber Humphrey. All rights reserved.

The post Email Automation for wedding and event planners appeared first on Vertical Response Blog.


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Google auto-playing video previews in search results carousel on Android

Google announced they have added video previews to the video carousel that shows up in the search results. Currently, this only occurs when you are using the Google app for Android or using Chrome on Android.

When you toggle through the videos in the carousel, it will show you a six-second preview of the video. Here is a GIF of it in action:

Google said this will only be the default behavior when the user is on a Wi-Fi connection. But users can enable video previews on mobile networks or opt-out of this feature entirely by going to the settings menu within the Google app or adjusting settings for Android Chrome.

Not too long ago, Google was caught testing auto-playing videos in their search results. This implementation isn’t as significant a change as people were seeing in that test, but it still adds a lot more interactivity and motion to the search results.

The post Google auto-playing video previews in search results carousel on Android appeared first on Search Engine Land.

Search Engine Land

4 ways every nonprofit should be using landing pages

As a nonprofit organization, you likely use email marketing to stay in touch with constituents and encourage them to stay involved with your cause. Landing pages can support and boost those efforts by spurring visitors to take action.

Your organization’s website is a powerful tool for achieving your goals — you use it to solicit donations, educate the public, share news and promote your mission. In contrast, a landing page only has a singular, targeted objective. So what should that objective be?

Because a landing page is such a versatile tool, it can be adapted and optimized to fit your goals. Here are four ways that landing pages can be used for social good.

1. Share success stories

Has your organization hit an exciting milestone? Has a new piece of legislation been passed that will help your cause? Show how your organization is making a difference with a landing page that celebrates your big wins. Whether you choose to showcase that success through statistics or decide to take a more narrative approach by sharing inspiring updates from volunteers or donors, telling a success story is a great way to build a personal connection with your supporters while demonstrating that your work has a real impact.

Be sure to include a donation button and use images or graphics that complement the story. This example from the Petco Foundation’s adoption series uses high-quality images to create a success story landing page that is both emotionally and visually compelling. 

2. Create a targeted donations page

You already solicit general donations on your website, but with a landing page, you can take a more targeted approach. Want to appeal to frequent donors? First, segment your email list to distinguish the more recent supporters from the repeat donors, then email a link to a landing page that explains the value of monthly giving. Do you want to encourage people who’ve recently signed up for your email list to donate? Create a landing page that introduces that segment to your organization. 

Your website speaks to a broader audience about your overarching mission. But a landing page allows you to narrow your focus, and craft unique messages that resonate with a specific audience or highlight a specific occasion. In an age when people are bombarded with digital marketing messages, it’s imperative that the content you share be relevant and timely if you want to get your supporters to take action. Landing pages can help you deliver the right messages to your constituents at the right time. 

3. Provide information on an upcoming campaign, event or fundraiser

A landing page is the ideal platform for introducing new marketing initiatives or upcoming events and fundraisers. Whenever necessary, you can quickly build a page promoting your campaign or event, then add any pertinent information, photos or lead capture forms.

The Wildlife Conservation Network holds an expo every spring. Their landing page for the event includes the time, date, location and speaker schedule, along with a basic explanation of the event and an eye-catching image.

4. Increase newsletter subscriptions

One of the best ways to update your supporters on your campaign’s progress is with a newsletter. In fact, according to a recent Nielsen Norman Group study, 90 percent of people prefer to receive updates via email newsletter. You can build your subscriber list by creating a dedicated newsletter landing page with a lead capture form. Make sure that you let visitors know exactly what they can expect from your newsletter, any benefits that come with signing up and how often they’ll be receiving your messages. It’s also important that your call to action is clear — there should be no confusion about how to submit an email address. 

Landing pages are effective marketing tools, and any social good organization can use them to generate interest in their cause and encourage supporters to take action. 

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(It’s free!)

 

© 2017, Amber Humphrey. All rights reserved.

The post 4 ways every nonprofit should be using landing pages appeared first on Vertical Response Blog.


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