Category Archives: Submit

Infographic: Typography in Emails – The Divine Story of Modified Typeface

If you have ever had to hand-code an email, then you know how insanely difficult it can be to get your email looking just right. I would say it’s more tedious and tricky than regular web development. This infographic does a good job of showing you how to get your typography licked for your email campaigns. If you are serious about keeping your brand styling consistent across all marketing channels, then this is one area not to overlook. Take a look at the infographic below to learn all the tiny details of lassoing your typography for your future email campaigns….

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How to Collaborate with Influencers to Increase Your Conversions: Examples and Tools

influencer

Influencer marketing has been on the rise for a couple of months now, but how many marketers really understand how to use the tactic effectively? It’s not really about buzz. A traffic boost is fine, but how often can you really reach out to niche influencers to collaborate on something? They have their own lives and they are pretty busy people. Influencer-driven projects cannot happen too often. You cannot build your site on them (in most cases), and those traffic boosts they trigger are only temporary. But is it possible to use influencer outreach to improve your bottom line? How…

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What You Need to Know About Visual Perception and Website Design

visual perception

There’s no lack of data to suggest how visual-oriented we are as humans. For instance, “90 percent of information transmitted to the brain is visual, and visuals are processed 60,000x faster in the brain than text.” Or this:  “65 percent of people are visual learners, and one of the best ways to drive messages home is through visual content.” This data helps explain why visual marketing has really exploded recently, and visual-centric content such as infographics are so popular. Seeing is one of our primary senses by which we intake information and understand the world. Basically, it’s a big deal….

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Why Are We So Afraid To Speak To Our Customers?

Often in business we get too bogged down by the numbers and forget the actual value of speaking with our customers and prospects. I’m not just talking about sending the quarterly customer satisfaction survey, I’m talking about undertaking full qualitative user testing and research to fully understand your customers. Since 2003, businesses and organizations have been able to gauge customer feedback by utilizing services such as Net Promoter Score (NPS) or online review sites such as Feefo and Trustpilot. In the case of NPS, after a transaction, the customer is presented with a form whereby they indicate their level of…

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Infographic: Seven Salient (and Strange) Email Marketing Insights

ecommerce stats

When it comes to ecommerce, email marketing is one of the most powerful tools to increase conversions, meaning more sales and more subscriptions. Today we’ll go over an insightful infographic found here that has a few important points which may be hard to understand at first glance, and a couple of points I find contention with. Be sure to read the breakdown below the infographic! The infographic was originally posted on soundest.com. Let’s break it down Insight #1: Bigger businesses generate more orders (but have lower open rates?) Smaller businesses (5,000 member lists) enjoy an average open rate of 21.38%…

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8 Things You Need to Know to Improve Your Influencer Marketing Campaign

influencer

You’re going to start your very first influencer marketing campaign, and you want to make sure it’s a success. Or maybe you’ve executed a few campaigns before, and you want the next one to deliver better results. Either way, knowing how to manage your campaign effectively is crucial if you want influencer marketing to work for you. While it’s not always easy to manage influencer marketing campaigns, you’ll find it much easier if you remember the following steps: 1. Set Up a Goal You should always start with a defined goal, regardless of whether it’s influencer marketing or any other…

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Let’s Dispel Two Myths About Blog Posting Frequency & Word Count

frequency

Watch this video: Moz’s Whiteboard Friday – The Perfect Blog Post Length and Publishing Frequency is B?!!$ #÷x Information has been floating around for a while that suggests you will rank better in search engines and / or get more traffic by: Blogging more frequently Writing longer blog posts (higher word counts) While we’ve noticed that both of these have seemed to be true in the past, at least anecdotally, this appears to no longer be the case. Myth busted? There’s Nothing Wrong With Posting Frequently You’re allowed to post as often as you’d like. There is certainly no rule against…

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Find Your Call-To-Acton Sweet Spot With Scrollmap

Don’t know exactly where to put your CTA? Should it go up top? Or at the bottom? Is my web page too long? With Scrollmap not only can you determine the best length for your landing page to receive more conversions but you can also know exactly where to place your calls-to-action. Easy to Understand Color Coded Data When looking at Scrollmap you’ll see the hottest area on the map in white, so with the help of the color meter, you’ll be able to see the amount of impressions coinciding with each color on the report. No more not knowing…

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Why You Should Have A Local Content Marketing Strategy

You’ve probably heard time and time again that content marketing is important in growing your business’s online presence. When done correctly, it can increase brand awareness, advocacy, and lead to more sales. The problem is many businesses are doing it wrong. Many business owners think they need to be creating X new pieces of content per week, which simply isn’t true. Producing content for the sake of producing content is not a productive use of time and will not rank you higher in Google or drive more sales. Sure the more quality content you can create, the more traffic you…

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Hacking Your User Onboarding Process: 10 Strategies to Try Now

There is some confusion about what the overall objective of the onboarding process should be. Many view onboarding as an opportunity to get new users up and running. However, I prefer to think of it as laying the foundation for a long-term relationship with your brand or application. Particularly for software companies, it’s crucial to focus on your retention rates if you want to be in business for the long-term. Effective user onboarding is an essential first step in achieving this. The best way to ensure that new sign-ups become active users is by delivering value. Your onboarding process should…

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