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Infographic: The Surprising Words That Get Content Shared on Social Media

surprising words social media

It always comes back to copywriting. You can blindly post to social media, or you can take a step back and carefully wordsmith the language of your updates. The right concoction of words can multiply the effect of your social media efforts. Today’s infographic will help you get started in the right direction. Just be sure to track what you’re doing and measure the results. And even though most social media networks track your performance for you (using their native analytics systems), I find it’s always a good exercise to record your performance in a Google spreadsheet. It makes you…

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What is Domain Authority?

what is domain authority

A 1-100 score predicting how well a site will rank in major search engines. Domain Authority is a measure of how well a website is likely to perform in search engine results. It’s a search engine ranking score developed by Moz to give an overview of likely site performance. After Google deprecated and then stopped publishing PageRank, DA became one of the go-to replacements. Where Do I Find Domain Rank? If you’re using Moz toolbar, it’s here: If you’re inside Moz Open Site Explorer, it’s here: How Does Domain Authority Work? DA is a good quick way to tell if…

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A Handy Guide to UTM Codes: Know Which of Your Campaigns Really Work

Our traffic bounces all over the place. We have social. We have email. We have paid ads. There’s more sites, platforms, and networks than we could possibly hope to run our campaigns on. How do we keep track of it all? How do we know what’s working and what’s not? We use UTM codes. What’s a UTM? UTM stands for Urchin tracking parameters. They’re little pieces of data that we add to our URLs in order to see where different traffic comes from. They were introduced way back with an analytics tool called Urchin, the tool that was bought by…

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Afraid of AI? Conquer Your Fears by Learning How It Can Boost Your Sales

It’s 2017 and the robots are here. But artificial intelligence (AI) is nothing to be feared. In fact, AI will help boost your sales, increase conversions, and ensure that your business thrives and stays relevant in an ever-changing world. If you have resisted AI up until now because it sounded too complex, read on. We’re going to explain how it can turbocharge your sales in plain, understandable English. We’ll be covering everything from chatbots and personal assistants to how AI can ramp up your email marketing efforts and tighten up your security. As a business owner, this could be the…

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What is Banner Blindness?

what is banner blindness

A term used in online advertising to describe the ineffectiveness of banner advertisements due to their oversaturation and lack of intent-based messaging. Some say the term “banner blindness” is outdated. As if there was a point in internet history when banner advertisements started to disappear. Yeah, right.. If anything, banner ads and online advertisements are more prevalent than ever. We have more internet users than ever, and more forms of online advertising than ever. How many of you have skipped a YouTube video ad? How many of you use ad blocking software? How many of you have clicked “X” on…

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Video: 10 CRO Truth Bombs That Will Change the Way You Think

A few months ago we did a webinar with Larry Kim, founder of WordStream and legendary unicorn marketer. Larry has managed billions in ad spend, improving conversions on everything you can think of – from pay-per-click ads to paid subscriptions. I think it’s safe to say, that no one else on this planet has more experience in the “conversion trenches” than Larry. With that said, it’s probably in your best interest to watch this webinar video. You might learn something! 🙂

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Infographic: How to Create Content That Drives a Lot of Organic Traffic

Wouldn’t it be nice to publish something on your website that will bring in visitors for years to come? Just one blog post or video (or infographic)? It certainly would be. That’s why you need to always ask yourself: What content can I create that people will link to from their website? Is the answer to getting tons of organic traffic really that simple? Basically, yes. However, it’s easy to jump into a content project without asking this question and spending a week on it, only to find out it’s a dud in terms of SEO. A lot of us…

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What Science Can Teach Us About How to Create Viral Content

Think about the last thing you shared on the internet. Maybe it was an insightful video on the political turmoil in a faraway country, or maybe it was a funny picture of a cat wearing a bow tie. Either way, you saw it, had an emotional reaction to it, and decided to share it with others. But in the process of sharing the latest video, picture, or article to your social media feeds, did you ever stop to think about why you shared it? What was your emotional response to the content? And what was it about that response that…

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10 Steps That Will Map Your Way To Inbound Success With HubSpot Marketing

HubSpot needs no introduction. It provides marketers a hassle-free interface to reach out to their audience and nurture them through various stages of the conversion funnel. Their “inbound marketing theory” is a systematic arrangement of several digital marketing channels, including social media, email marketing, and landing pages, brought together in one user interface that allows you to target your prospects with tailored messages which prompt them to consider your offerings and make purchasing (or other conversion) decisions while moving through your funnel. For inbound marketing, HubSpot is a practical solution for marketing automation. It has only grown in depth to…

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How to Utilize UX Design for Improving Your Ecommerce Business

What are the features that define user-friendly navigation, efficient checkouts and streamlined product filters? How can we make e-commerce websites more effective by using user experience (UX) design to increase conversions? Here are the key e-commerce elements that can benefit from better UX design: Responsiveness The most important – and obvious – thing in user experience design is to remember that you are always designing for the user, not yourself. The user journey through your e-commerce website starts with your website visitors using a device to get there. It is essential to understand what devices your users will be using…

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