Glossary: Call to Action

what is a call to action

A call to action (abbreviated “CTA”) is the desired action a user or visitor is supposed to take at a certain stage of the conversion funnel. It can be as simple as a click, an opt-in, login, registering for a trial or even a purchase. Here’s an example: If you would like more information, please contact us. Calls to action are the connectors between the different stages of a sales or conversion funnel, and thus carry huge importance in the process of conversion rate optimization (CRO). In order to be able to improve conversions via CTAs, it is crucial to…

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