How Smart Brands Develop Brand Voices That Drive Revenue

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What makes your copy compelling? There are tons of articles detailing how power words will help your message stand out. How telling stories is the key to eliciting an emotional response and sense of camaraderie. And of course using classic formulae like AIDA to walk users through the different stages to a purchase decision. These are common steps marketers implement in an effort to create copy that convinces and converts. But copywriters and marketers worth their salt go one step further. They follow the methods outlined by the messiah of advertising David Ogilvy. They dig deep into audience research to…

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