How to Create, Track and Rank CRO Hypotheses So You Know What to Test

CRO hypothesis ranking

CRO makes big promises. But the way people get to those 300% lifts in conversions is by being organized. Otherwise, you find yourself in the position that a lot of marketers do: you do a test, build on the result, wait a while, do another test, wait a while… meanwhile, the big jumps in conversions, leads and revenue never really seem to manifest. That’s because only a structured approach can get you in position to make the best use of your testing time and budget. This isn’t something you want to be doing by the seat of your pants. In…

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