How To Leverage Facebook’s Live 360 Videos

facebook 360

In case you hadn’t noticed – though I’m guessing you have – consumption of online video has been steadily rising in recent years. According to a forecast by Cisco, video will represent 80% percent of all consumer-based internet traffic by 2019. In the information age, the average person has a shorter attention span than a goldfish, and unless your content is extra special, people are unlikely to pay attention. A compelling video stands out from generic mass marketing and communicates your message more impactfully than text-based content. In terms of generating engagement, text-based content simply can’t compete with sensory-rich, emotive…

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