Quick poll: When you hear the term thought leader, do your eyes roll or do your ears perk up? I’m on team eye roll, and I explained why in Monday’s post.
On Tuesday, the ever-elusive Robert Bruce shared the secret to writing compulsively readable copy. Like all of Robert’s secrets, this one is difficult … but it’s sound. Even better, it comes with a grumpy post image, which works best if you imagine it read in Robert’s famously velvety voice.
And on Wednesday, Stefanie Flaxman shared her favorite peeve: mistaking “viral” content for content that actually builds your business. Instead of chasing the viral butterfly, try out her eight useful moves for strategically building an audience.
On the podcast network, Sean Jackson and Jessica Frick shared some tips on pricing your goods and services. I gave some thoughts on putting more of a creative spark into your content (because boring content is a major peeve of mine). And the decidedly unemployable Sean D’Souza told Brian Clark how Sean manages to take three months of vacation … every year.
Hope you enjoy all the good stuff, and we’ll catch you next week!
Chief Content Officer, Rainmaker Digital
Catch up on this week’s content
Why You Don’t Need to Be a Thought Leader
by Sonia Simone
How to Get Your Writing on the Road to Being Read and Spread
by Robert Bruce
8 Calls to Action that Initiate New Relationships with Customers and Collaborators
by Stefanie Flaxman
A Simple Framework for Pricing Digital Goods
by Sean Jackson & Jessica Frick
7 Ways to Boost Your Creativity
by Sonia Simone
Three Months of Vacation Thanks to Smart Business Design, With Sean D’Souza
by Brian Clark
How Hugo Award Winning Sci-Fi Author John Scalzi Writes: Part One
by Kelton Reid
What Got You Here Won’t Get You There
by Jerod Morris & Jon Nastor
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