SearchCap: Google featured snippets, Yext app directory & more SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Yext launches app directory with 26 partners for two-way data exchange
    Jun 13, 2017 by Greg Sterling

    Data integrations span a range of categories and partners.

  • Google won’t add featured snippets analytics in Search Console
    Jun 13, 2017 by Barry Schwartz

    Don’t bank on Google sharing any data on how your website is being used in the featured snippets.

  • SMX Advanced keynote: Google explains mobile-first, featured snippets data & more
    Jun 13, 2017 by Matt McGee

    Google’s Gary Illyes sits down with Search Engine Land’s founding editor, Danny Sullivan, for a keynote conversation covering a wide range of Google- and SEO-related topics.

  • ICC Champions Trophy 2017 Google doodle doubles as video game for Cricket fans
    Jun 13, 2017 by Amy Gesenhues

    To celebrate this week’s ICC Championship tournament, Google designed a digital game of crickets playing… cricket.

  • SEO and content convergence: Making the most of moments that matter
    Jun 13, 2017 by Jim Yu

    Columnist Jim Yu notes that as the digital marketing industry matures, SEO and content marketing are becoming more and more integrated.

  • Yet another study shows featured snippets lead to significant drops in organic clicks
    Jun 13, 2017 by Barry Schwartz

    With Google showing more and more featured snippets, more studies are coming out showing how they impact the core web results.

  • How to check if you’ve screwed up your AdWords account, v.2
    Jun 13, 2017 by Daniel Gilbert

    Columnist Daniel Gilbert shares an updated version of an AdWords script that scans your account to identify some of the most common issues, including misspellings and outdated seasonal ads.

  • How to solve the mystery of what your customers really want
    Jun 13, 2017 by Content Provided by IBM

    How well do you really know your customers? If your company is like most brands, you already realize that you don’t really know them at all. In fact, a 2015 study from Aberdeen Group found that just 4 percent of organizations are fully satisfied with their ability to ensure data-driven conversations with their customers. That’s […]

  • The role of traditional public relations in SEO
    Jun 12, 2017 by Jeremy Knauff

    Modern link building relies on a traditional public relations approach. Columnist Jeremy Knauff and PR expert Cheryl Snapp Conner share insight on how to achieve success in this critical area.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

  • 4 reasons your PPC programs can fail
  • Incremental innovation: How to make big changes in your email program, one step at a time
  • The Periodic Table of SEO Success Factors: 2017 edition now released
  • Twitter gives brands DM buttons for people to open links, post pre-written tweets
  • Report: 2016 holiday quarter saw highest rate of digital influence on store visitation
  • Facebook brings value metrics to campaigns to help advertisers target the best customers
  • NetLine brings company-targeting to its self-service content marketing portal
  • The adChain blockchain launches to rescue ad tech
  • How to solve the mystery of what your customers really want

Search News From Around The Web:

Industry

  • Google’s San Jose plans swell to 8 million square feet, Mercury News

Local & Maps

  • Google My Business Website FAQ, Mike Blumenthal
  • More Levels, and more way to contribute for Local Guides, Google Blog

Link Building

  • 5 Incredible EDU Links (And How to Get Them!), theupperranks.com

Searching

  • Google Flights has landed down under, Official Google Australia Blog

SEO

  • Ask Yoast case study: SEO of a photographer’s site, Yoast
  • Bang Your Head – 7 Types of Aggressive Advertising From Sites Negatively Impacted By Google Quality Updates, SEM Rush
  • Google Quality Algorithms Don’t Use Machine Learning In A Targeted Way, Search Engine Roundtable
  • How Can I Drive Traffic to an Existing Site? #AskanSEO, Search Engine Journal

SEM / Paid Search

  • 5 Best Practices for Creating Successful YouTube Video Ads, Metric Theory
  • Knock-Off Thousands from Your Bottom Line with Close Variants, WordStream

Search Marketing

  • How to Measure Performance with Custom Dimensions in Google Analytics [Tutorial], Moz

The post SearchCap: Google featured snippets, Yext app directory & more SEO appeared first on Search Engine Land.

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