Why Your Influencer Spam is Getting You Nowhere

Relationships with bloggers, thought leaders and senior decision makers are invaluable. Influencer marketing, when done correctly, can be mutually beneficial for all involved. That said, most brand marketers are executing some form of “influencer marketing” nowadays, and it’s becoming more and more difficult to cut through the noise. Some marketing leaders have even opened the hood on their outreach marketing. This often results in novice level marketers incorrectly using those outreach templates and applying them without considering the appropriate context they were sent in. Guess what happens next? Influencers get barraged with an onslaught of cheesy, non-personalized emails and LinkedIn…

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